Marketing Management

Lead Generation

Lead generation is the process of identifying and cultivating the best candidates for your products and services.  Many business will sell you a list of leads/prospects that they claim are “qualified” and ready to hand to sales. 

Anhertec takes a different approach.  We help businesses pin point those traits that match the ideal customer profile.  Anhertec teaches you the skills needed to qualify each prospect quickly and definitively to understand the degree of their willingness and readiness to buy.  Once truly qualified, Anhertec will guide you on the best practices to turn these qualified leads into long-term profitable customers.

Market Segmentation

Marketing segmentation is the process of grouping customers that share common characteristics and utilizing that data to create a unique picture of the ideal customer.  Segmentation helps divide a market into discrete customer groups that share similar characteristics.  The goal of segmenting customers is to decide how to relate to each segment in order to maximize their value to you.  Anhertec will drive the analysis of your existing customer base to find hidden insights into those customers that drive profitability.

Digital Automation​

Digital Marketing Automation is the use of software technology and cloud-based services to create, manage and execute automate marketing techniques.  These application systems are geared toward high performance processes and automatically manage repetitive marketing tasks and multi-functional campaigns across multiple channels. Anhertec cuts thru the confusion by identifying the best systems for your business by deploying the tools that save resources, time and money.

CRM Marketing Database Management

At first glance, CRM is simply part of your Digital Marketing solutions.  CRM is not just a software system, but a strategy, in which knowing your customer inside and out allows you to capture more revenue by optimizing your marketing, service and sales efforts.  Marketing database management shows you what each specific customer looks like to your business and is a central repository of information regarding your leads, qualified prospects, customers, vendors, competitors and partners.  Additionally,  as part of your Sales Effectiveness strategy, CRM tracks and maintains your sales pipeline often referred to as your sales funnel.  With over 25 years of CRM experience, Anhertec has deployed, managed, enhanced and optimized CRM systems across multiple industries and verticals.

CX/CEM - Customer Experience Management

CEM is a philosophy that puts your customers experience at the center of all touch points including marketing, sales and customer service along with less traditional focuses like shipping, accounts receivable, and manufacturing. CX/CEM programs heavily rely on voice of the customer (VOC) programs that quantify customer sentiment experiences. This data is used to improve total experience value and thus drives brand loyalty and repeat business. Simply put, CEM defines what a company looks like to “its” clients while CRM focus on what they look like to your business. At Anhertec, we believe that feelings and data need not be forever apposed. Good CEM means your customers love everything you do for them and become your best advocates and revenue sources.

Direct Marketing

Direct marketing today uses multiple touch points like email, SMS text messaging, telemarketing, cold calling, “snail mail”, and social media to target pre-selected customers and supply a method for a direct response.  Each touch has to be tailored to your business message and company goals.  Anhertec can help you find the right mix of marketing tools to communicate your unique custom message to each of your clients.  Each touch is tailored to be the right message at the right time to drive the buying journey. 

Loyalty and Retention

If our best friend were also CEOs, then Loyalty and Retention would never be and issue.  In today’s world we need to be constantly concerned with maximizing our customers experience while cultivating new and existing relationships.  Its a simple fact that developing new clients is always more expensive then growing and expanding the services offered to our current clients.  Anhertec can help you identify issues and improve the long term value of each of your customers.